Personal Selling : Achieving Customer Satisfaction and Loyalty - Softcover

Rolph E. Anderson; Alan J. Dubinsky

Softcover

ISBN 10: 0618260455 ISBN 13: 9780618260454

Publisher: Houghton Mifflin College Div, 2002

Synopsis

In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability. In addition, the authors address the use of technology tools and services that facilitate, as well as prevent, sales.

About this edition

• Publisher: Houghton Mifflin College Div
• Publication date: 2002
• ISBN 10: 0618260455
• ISBN 13: 9780618260454
• Binding: Paperback
• Edition number: 2
• Number of pages: 504