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The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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About the Author:
J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).
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- PublisherCengage Learning
- Publication date2003
- ISBN 10 0618310592
- ISBN 13 9780618310593
- BindingHardcover
- Edition number6
- Number of pages613
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Global Marketing Strategies
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ISBN 10: 0618310592
ISBN 13: 9780618310593
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Book Description Hardcover. Condition: Brand New. 6th edition. 640 pages. 9.20x7.60x0.80 inches. In Stock. Seller Inventory # zk0618310592
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Global Marketing
Published by
Cengage Learning
(2003)
ISBN 10: 0618310592
ISBN 13: 9780618310593
New
Hardcover
Quantity: 1
Seller:
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks119985
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