Items related to Principles of Marketing (Institute of Export)
Packed with numerous examples this is an exceptionally clear introduction to the fundamental principles of marketing management.
"synopsis" may belong to another edition of this title.
From the Back Cover:
This book is in the Principles of Export Guidebook series published in association with the Institute of Export. Each book covers a core area in the Institute's internationally renowned membership qualification.
About the Author:
Principles of Marketing is based on the "Principles of Marketing" module of the syllabus of the Institute of Export, and provides an excellent introduction to modern marketing.
Starting with the Marketing concept the book goes on to cover every aspect of the field including:
* Market research and product development
* Promotion, pricing, selling, and communications
* Political, legal and regulatory issues
* The special needs of exporters
Packed with examples and cases and sections on further reading and sources of information, Principles of Marketing is an ideal text for those taking professional examinations in the field, for executives in export driven businesses, and for the general business reader.
Ken Wainwright was active in exporting for over 40 years before moving into teaching. He was responsible for the country's first Postgraduate Diploma in Export Marketing and subsequently became Assistant Director of the Buckinghamshire College of Further Education. He is currently a Fellow of the Institute of Export, as well as its Examiner in Principles of Marketing, and a Member of the Chartered Institute of Marketing.
"About this title" may belong to another edition of this title.
- PublisherWiley-Blackwell
- Publication date1994
- ISBN 10 063119164X
- ISBN 13 9780631191643
- BindingPaperback
- Edition number1
- Number of pages208
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Book Description Paperback. Condition: Very Good. Principles of Marketing (Institute of Export) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780631191643
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780631191643
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Principles of Marketing (Institute of Export)
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(1994)
ISBN 10: 063119164X
ISBN 13: 9780631191643
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Book Description Paperback. Condition: Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING. Seller Inventory # mon0000599651
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Principles of Marketing (Institute of Export) Wainwright, Ken
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ISBN 10: 063119164X
ISBN 13: 9780631191643
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Book Description Paperback. Condition: Good. Ex-library book. Wear present. Discolouration present. Fold creasing present. Foxing. Scruff marks present on front and back cover. Scruff mark present at the sides of pages. Small marks present on front and back cover. Small mark present on a few pages. Tearing present. No front cover image shown. Seller Inventory # E0178536
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Principles of Marketing (Institute of Export)
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(1994)
ISBN 10: 063119164X
ISBN 13: 9780631191643
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