Rural Innovation 3e - Softcover

Leeuwis, Cees

Softcover

ISBN 10: 063205249X ISBN 13: 9780632052493

Publisher: John Wiley & Sons, 2004

Synopsis

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.

Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

About this title

Book Description:

This new edition of a very well received book, asks us to take a fresh look at agricultural extension and rethink our ideas about its role and meaning in today's industry. Agricultural extension is a very important tool for rural development in educating farmers to produce better crops and more productive animals at lower cost.Communication for Rural Innovation invites all involved in agricultural extension (staff of extension organisations and students of agricultural extension) to face the challenges of todays industry by presenting thinking building blocks to work from. By ending each chapter with a set of questions, this text inspires the reader to investigate how their organisation currently works and how it could improve through communication.

About the Author:

Cees Leeuwis is the author of Communication for Rural Innovation: Rethinking Agricultural Extension, 3rd Edition, published by Wiley.

Anne Willem van den Ban was a Dutch scholar, whose work focused on agricultural extension.

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2004
• ISBN 10: 063205249X
• ISBN 13: 9780632052493
• Binding: Paperback
• Edition number: 3
• Number of pages: 428