S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success - Hardcover

Russell M. Kern

Hardcover

ISBN 10: 0658006223 ISBN 13: 9780658006227

Publisher: McGraw-Hill, 2001

Synopsis

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

About this title

About the Author:

Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.

Review:

"Provides a practical and truly comprehensive approach to successful direct marketing for companies large and small." -- Alisa S. Maclin; Program Director, Solutions Marketing; IBM

About this edition

• Publisher: McGraw-Hill
• Publication date: 2001
• ISBN 10: 0658006223
• ISBN 13: 9780658006227
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304