Items related to The Selling of the President 1968
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts. Roger Ailes, a PR man who coordinated the TV presentations that delivered the product. Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President. And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land.
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- PublisherTrident Press / Simon & Schuster
- Publication date1969
- ISBN 10 0671270435
- ISBN 13 9780671270438
- BindingHardcover
- Edition number1
- Number of pages253
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The Selling of the President 1968
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(1969)
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ISBN 13: 9780671270438
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The Selling of the President 1968
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The Selling of the President 1968
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(1969)
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ISBN 13: 9780671270438
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The Selling of the President 1968
Published by
Trident Press / Simon & Schuster
(1969)
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ISBN 13: 9780671270438
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THE SELLING OF THE PRESIDENT 196
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Trident Press / Simon & Schuster
(1969)
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ISBN 13: 9780671270438
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The Selling of the President 1968
Published by
Trident Press / Simon & Schust
(1969)
ISBN 10: 0671270435
ISBN 13: 9780671270438
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