Retail Merchandising: Concepts, Dynamics, and Applications - Hardcover

Risch, Ernest H.

Hardcover

ISBN 10: 0675204453 ISBN 13: 9780675204453

Publisher: Merrill Pub Co, 1987

Synopsis

This reorganized second edition is designed to equip readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise.

About this title

From the Publisher:

This book supports its premise that "the traditional talent of having a keen nose for merchandising will no longer suffice in the dynamics of the modern retail marketplace" by taking a "nuts and bolts" approach to the topic. This reorganized edition equips readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise. It achieves this by supporting in-depth theoretical concepts, such as the cost method of inventory, with realistic problems that expose the theory's benefits and weaknesses, and the mathematical knowledge necessary to understand and use those theories in real- life instances.

About this edition

• Publisher: Merrill Pub Co
• Publication date: 1987
• ISBN 10: 0675204453
• ISBN 13: 9780675204453
• Binding: Hardcover
• Number of pages: 591