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Steiner, George A. Strategic Planning ISBN 13: 9780684832456

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9780684832456: Strategic Planning
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In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.

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From the Back Cover:
Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action.
About the Author:
George A Steiner, Kunin Professor of Business and Society and Professor of Management at UCLA (emeritus), is the author of more than thirty books. He lives in Van Nuys, California.

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  • PublisherFree Press
  • Publication date1997
  • ISBN 10 0684832453
  • ISBN 13 9780684832456
  • BindingPaperback
  • Number of pages400
  • Rating

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