Advertising and a Democratic Press (Princeton Legacy Library, 276) - Softcover

Baker, C. Edwin

9780691021164: Advertising and a Democratic Press (Princeton Legacy Library, 276)

Softcover

ISBN 10: 0691021163 ISBN 13: 9780691021164

Publisher: Princeton University Press, 1995

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

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From the Inside Flap:

"This imaginative and original book offers a new way of thinking about free speech in America. Baker provides a rigorous empirical and theoretical discussion of the unfortunate role of commericial advertising in limiting democratic debate; he thus avoids the usual abstract homilies in favor of a careful, illuminating, and ultimately surprising analysis of the real world of the print and broadcast media. This is one of the most important books on free speech in recent years."--Cass R. Sunstein, University of Chicago Law School

About the Author:

C. Edwin Baker is Nicholas F. Gallicchio Professor of Law at the University of Pennsylvania.

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