Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm.

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9780692955901: Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm.
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Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a “creative process,” for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let’s go!

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About the Author:

Josh Miles is a brand-obsessed // strategist // speaker // author // podcaster // designer // marketing consultant // coffee drinker and principal of Indianapolis-based national branding agency, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing. A longtime devotee to marketing impact, he once threw out the first pitch at a minor league baseball game dressed as a giant Subway® sandwich. Yes, he got it all the way to the catcher. As a past TEDx presenter and author, Josh speaks coast-to-coast on branding and marketing, including his role hosting the podcast Obsessed With Design. Josh frequently serves as an event emcee, and marketing conference keynote presenter. Miles was honored as 40 Under 40 by both Indianapolis Business Journal and Delta Sigma Phi, and a 20 Under 40 by ENR Midwest. Josh was awarded the 2016 Emerging Voice Award by Purdue University. Josh authored the Content Marketing Institute book, Bold Brand, and after five years, published the the latest version, Bold Brand 2.0. Josh is an advisory board member of the Purdue University Lamb School of Communication. Josh is also consulting with and involved in several startups. Prior to starting MilesHerndon, Josh served as an art director and an adjunct faculty member for three university-level graphic design programs. Josh is a long-time member of AIGA, the professional association for design, having served three years as the Indianapolis chapter president. Josh is an active member of the Society for Marketing Professional Services (SMPS). Josh is a past advisor to the Oasis Network for Churches, an international church planting and resourcing organization for churches spreading the gospel of God’s grace, and the Indiana chapter of the Cystic Fibrosis Foundation. Josh loves to cook meat, eat anything with bacon, hit the gym, play the guitar, travel to new places with his family, read, and draw. Josh lives in Indianapolis with his beautiful wife, daughter, and son. And now, Josh has grown weary of writing clever sentences in third person. If you’ve read this far, you’re clearly into this. As such, if you’d still like more information, please visit: - BoldBrand.com - ObsessedShow.com - MilesHerndon.com - Twitter.com/JoshMiles Or to book Josh to keynote or emcee your marketing event, visit: - JoshMiles.com - josh@boldbrand.com - 317-442-3557 (yes, this is really my phone number)

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