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Providing students of business management with a process for understanding the tourism industry, this educational tool highlights the importance of entrepreneurial activities within an unique and variable industry. Aiding readers in the move from conceptual stages to the drafting of a business plan, this guide gives budding entrepreneurs thorough guidance on financing a new tourism venture, assessing and identifying market opportunities, highlighting potential risks, and preparing a lucid financial management plan. Sample case studies and 10 simple rules for starting a successful tourist-based small business are also provided.
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About the Author:
Melodi Botha is a lecturer in entrepreneurships at the University of Pretoria. Felicite Fairer-Wessels is a member of the department of tourism management at the University of Pretoria. Berendien Lubbe is an associate professor in the department of tourism management at the University of Pretoria.
"About this title" may belong to another edition of this title.
- PublisherJuta Academic
- Publication date2006
- ISBN 10 0702171697
- ISBN 13 9780702171697
- BindingPaperback
- Number of pages240
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Tourism Entrepreneurs
Published by
Juta & Company Ltd
(2006)
ISBN 10: 0702171697
ISBN 13: 9780702171697
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Taschenbuch
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Book Description Taschenbuch. Condition: Gebraucht. Gebraucht - Sehr gut -Tourism is one of the world's fastest growing sector and is regarded as one of the industries that can alleviate poverty through job creation. This book offers guidance on various aspects of starting one's own business, including recognising a business opportunity; understanding ten simples rules for a start-up; and, choosing a location. Seller Inventory # 36070
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