Plan to Win: Turning Strategy into Success - Softcover

Smith, Steve

Softcover

ISBN 10: 0749428473 ISBN 13: 9780749428471

Publisher: Kogan Page Business Books, 1998

Synopsis

Action, not theory, is the key word in this unusually straightforward approach to business strategy that offers managers guidance on the all-important matter of the implementation of a strategy - on which success or failure so often hangs.

About this title

About the Author:

For 25 years, author Steve Smith has been immersed in promotional marketing as Vice President, Creative Director with some of the largest integrated agencies, serving Fortune 500 brands like Coke, Pepsi, 3M, Burger King, Kraft, Bell South, Frito-Lay and more. He founded Creative Marketing Services, a consulting and creative firm, serving major agencies and brands, as well as small businesses competing with big budgets.

Many consider co-author Don E. Schultz the foremost authority on promotional and integrated marketing. He is credited for turning "sales promotion" into the sophisticated, strategic marketing discipline it is today. Schultz is a professor of Integrated Marketing Communication at Northwestern University; president of Agora, Inc., a marketing consulting firm; and the author of 13 books including "Essentials of Sales Promotion".

About this edition

• Publisher: Kogan Page Business Books
• Publication date: 1998
• ISBN 10: 0749428473
• ISBN 13: 9780749428471
• Binding: Paperback
• Number of pages: 160