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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Softcover
* Part of the new Market Research in Practice series, published in association with the Market Research Society
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About the Author:
Robin J. Birn is managing director of Strategy, Research and Action. He is also the editor of The Handbook of International Market Research Techniques and consultant editor of the Market Research in Practice series.
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""The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical.""--The Bookwatch
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- PublisherKogan Page
- Publication date2004
- ISBN 10 074944200X
- ISBN 13 9780749442002
- BindingPaperback
- Edition number4
- Number of pages256
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The Effective Use of Market Research How to Drive and Focus Better Business Decisions
Published by
Kogan Page Ltd
(2004)
ISBN 10: 074944200X
ISBN 13: 9780749442002
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