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Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. Find out about new market trends spotted by the author, including the Come Together” trend, the Gender Blending” trend, and more.
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About the Author:
Review:
"The Next Big Thing is indispensable reading to anyone involved in new product development, marketing, or consumer insight." -- Craig Thayer, Mintel
William Higham is a trends expert. An experienced consultant, he undertakes a vast number of trend-related projects, such as writing trend reports and running trend workshops for clients such as Virgin, the BBC, Barclays, and Budweiser. He has led research campaigns to discover and quantify new trends and regularly speaks on trends at conferences throughout the world.
"William Higham... has written what could be the definitive guide for companies seeking to find and exploit consumer trends." - businesspundit.com
"The Next Big Thing is indispensable reading to anyone involved in new product development, marketing, or consumer insight." -- Craig Thayer, Mintel
"[T]he first book to consider how consumer trends are influenced, how to spot them, and how to use that advance warning system to make changes that increase competitive edges." -- Midwest Book Review
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2009
- ISBN 10 0749454504
- ISBN 13 9780749454500
- BindingHardcover
- Edition number1
- Number of pages272
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