Items related to Relationship Marketing (Cim Professional)

Relationship Marketing (Cim Professional) - Hardcover

 
9780750636261: Relationship Marketing (Cim Professional)
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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector

"synopsis" may belong to another edition of this title.

About the Author:
Moira Clark is Director of the CRM Research Forum at Cranfield School of Management, Cranfield University. She also serves as a consultant to a number of leading international companies. Her major area of research an consulting is in Customer Relationship Management, Relationship Marketing and the drivers of Customer Retention. Moira is a judge for the prestigious Unisys and Management Today Service Excellence awards. She is also a frequent keynote speaker at many public and in-company seminars and conferences around the world.

Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

"About this title" may belong to another edition of this title.

  • PublisherRoutledge
  • Publication date1999
  • ISBN 10 0750636262
  • ISBN 13 9780750636261
  • BindingHardcover
  • Edition number1
  • Number of pages524
  • Rating

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Peck, Helen, Clark, Moira, Payne, Adrian, Christopher, Marti
Published by Butterworth-Heinemann (1999)
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Relationship Marketing Peck, Helen; Christopher, Martin; Clark, Moira and Payne, Adrian
Published by Routledge (1999)
ISBN 10: 0750636262 ISBN 13: 9780750636261
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