Items related to Festival and Events Management
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
"synopsis" may belong to another edition of this title.
Book Description:
A unique text looking at the central role of events management in the cultural, tourism and arts industries
About the Author:
Associate Professor, Victoria University, New Zealand
"About this title" may belong to another edition of this title.
- Publishertaylor & francis
- Publication date2003
- ISBN 10 075065872X
- ISBN 13 9780750658720
- BindingPaperback
- Edition number1
- Number of pages440
- EditorYeoman Ian
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FESTIVAL AND EVENTS MANAGEMENT:
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