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The retailer who ignores the demographics of his customer does so at his peril. Demographic targeting is the key to success when it comes to modern retailing and this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper. The book: looks at the role of age and sex in the shopping behaviour and patterns of shoppers; argues that shoppers shop different levels, ranging from an elementary one, where we satisfy our most basic needs - like those for food and shelter - to one where we satisfy our highest psychological needs - like those for inner emotional fulfilment; suggests that when it comes to shopping, our lower level needs have been met and that we are now shopping on a higher plane, where a higher level of needs is being satisfied.
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- PublisherAshgate Pub Ltd
- Publication date2002
- ISBN 10 0754609200
- ISBN 13 9780754609209
- BindingHardcover
- Edition number1
- Number of pages146
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Published by
Ashgate Pub Ltd
(2002)
ISBN 10: 0754609200
ISBN 13: 9780754609209
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Hardcover
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Published by
Ashgate Publishing Limited
(2002)
ISBN 10: 0754609200
ISBN 13: 9780754609209
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Hardcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0754609200. Seller Inventory # 9166047
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780754609209. Seller Inventory # 9425000
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780754609209. Seller Inventory # 9424999
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