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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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- PublisherSouth-Western Pub
- Publication date2004
- ISBN 10 075933871X
- ISBN 13 9780759338715
- BindingHardcover
- Number of pages935
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MARKETING PLANNING & STRATEGY
Published by
South-Western Pub
(2004)
ISBN 10: 075933871X
ISBN 13: 9780759338715
New
Hardcover
Quantity: 1
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Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 3.9. Seller Inventory # Q-075933871x
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US$ 125.40
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Stock Image
MARKETING PLANNING & STRATEGY
Published by
South-Western Pub
(2004)
ISBN 10: 075933871X
ISBN 13: 9780759338715
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 3.9. Seller Inventory # Q-075933871X
Buy New
US$ 125.40
Convert currency