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The Web has changed the way every business function is conducted and will continue to have profound influences on the global economy. As your company enters the world of e-commerce and Web technologies, you will need effective Web advertising and marketing solutions. Web Advertising and Marketing, 3rd Edition is a complete guide to the tricky business of building an effective online commercial presence. It walks you through every step of the process, from understanding the basic technology to building an online marketing plan--from designing a stellar commercial Web site to making sure a Web site is secure. The book includes case studies of actual businesses and their success and failures on the Web. Web Advertising and Marketing, 3rd Edition can be a valuable guide for the novice to experienced Internet business person.
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- PublisherPremier Pr
- Publication date2000
- ISBN 10 0761528539
- ISBN 13 9780761528531
- BindingPaperback
- Number of pages560
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Web Advertising and Marketing, 3rd Edition
Published by
Premier Press
(2000)
ISBN 10: 0761528539
ISBN 13: 9780761528531
Used
Softcover
Quantity: 1
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Book Description Condition: As New. Like New condition. 3rd edition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # Z11I-00345
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Stock Image
Web Advertising and Marketing, 3rd Edition
Published by
Premier Press
(2000)
ISBN 10: 0761528539
ISBN 13: 9780761528531
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # D06B-02319
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