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McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text.
provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text."synopsis" may belong to another edition of this title.
About the Author:
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail′s Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2002
- ISBN 10 0761972420
- ISBN 13 9780761972426
- BindingHardcover
- Edition number1
- Number of pages428
- EditorMcQuail Denis
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Book Description Hardcover. Condition: new. Hardcover. McQuail's Reader in Mass Communication Theory provides an invaluable resource of statements from the key authorities drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. The book is designed as a companion to the best-selling textbook McQuail's Mass Communication Theory, but can also be used independently of that text. The book is divided into ten parts: *Origin and Development *Approaches and Conceptual Issues *Mass Media and Society *From Old to New Media *Normative Theory *Global Mass Communication *Media Organization and Production *Media Content *The Media Audience *Mass Media and Effects McQuails Reader in Mass Communication Theory provides an invaluable resource of key statements from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions. Designed as a companion to Mass Communication Theory, it can also function independently. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780761972426
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.McQuails Reader in Mass Communication Theory includes key statements from;Pertti AlasuutariIen AngJan L. BordewijkJay G. BlumlerRoland Barthes Oliver Boyd-BarrettMuriel G. CantorJames CareyPeter DahlgrenDaniel DayanEverette E. DennisTodd GitlinAlvin W. GouldnerRobert M. EntmanCelia von FeilitzenMarjorie FergusonEdward S. HermanTerhi RantanenStuart HallJoli JensonElihu KatzJudith LichtenbergJohn H. McManusJoshua MeyrowitzC. Wright MillsMerrill MorrisJohn C. NeroneW. R. NeumannJanice RadwayRonald E. Rice Karl Erik RosengrenJames Slevin Pamela J. ShoemakerJohn TomlinsonGaye Tuchman Ellen WartellaJudith WilliamsonDolf ZillmannLiesbet van Zoonen 428 pp. Englisch. Seller Inventory # 9780761972426
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McQuail′s Reader in Mass Communication Theory
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. McQuail s Reader in Mass Communication Theory provides an invaluable resource of key statements from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions. Designed as a companion to Mass Commu. Seller Inventory # 594969756
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McQuail?s Reader in Mass Communication Theory
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ISBN 13: 9780761972426
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Book Description Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.McQuails Reader in Mass Communication Theory includes key statements from;Pertti AlasuutariIen AngJan L. BordewijkJay G. BlumlerRoland Barthes Oliver Boyd-BarrettMuriel G. CantorJames CareyPeter DahlgrenDaniel DayanEverette E. DennisTodd GitlinAlvin W. GouldnerRobert M. EntmanCelia von FeilitzenMarjorie FergusonEdward S. HermanTerhi RantanenStuart HallJoli JensonElihu KatzJudith LichtenbergJohn H. McManusJoshua MeyrowitzC. Wright MillsMerrill MorrisJohn C. NeroneW. R. NeumannJanice RadwayRonald E. Rice Karl Erik RosengrenJames Slevin Pamela J. ShoemakerJohn TomlinsonGaye Tuchman Ellen WartellaJudith WilliamsonDolf ZillmannLiesbet van Zoonen. Seller Inventory # 9780761972426
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