The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)
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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."About the Author:
HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.
ERIC CONGER has voiced over 150 fiction and nonfiction audiobooks. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright ( The Eclectic Society. He lives in Weehawken, New Jersey, with his wife, Gayle, and two children.
DORI JONES YANG is an experienced reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle.
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Book Description Hyperion, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 0786863153
Book Description Hyperion Books, 1997. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0786863153
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