Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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9780786883561: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

About the Author:

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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Other Popular Editions of the Same Title

9780786863150: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Featured Edition

ISBN 10:  0786863153 ISBN 13:  9780786863150
Publisher: Hyperion, 1997
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9780786863976: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Hyperion, 1997
Hardcover

9780788195334: Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time

Diane ..., 2000
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9788934904090: Pour Your Heart Into It (Korean Edition)

Kimyungsa, 2005
Softcover

9789749385135: Pour Your Heart Into It

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