Health Behavior and Health Education: Theory, Research, and Practice - Hardcover

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267 ratings by Goodreads

9780787903107: Health Behavior and Health Education: Theory, Research, and Practice

Hardcover

ISBN 10: 0787903108 ISBN 13: 9780787903107

Publisher: Jossey-Bass, 1997

This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional.
--American Journal of Health Promotion

The contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.

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From the Inside Flap:

The first edition of Health Behavior and Health Education was a groundbreaking collection of chapters that provided an in-depth analyses of various health behavior theories relevant to health education. In this completely revised and updated second edition of Health Behavior and Health Education, the contributors offer the most current information on developments in health behavior in theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, marketing, and communications, the authors explain the diverse factors affecting health behavior. They analyze a variety of health behavior theories and apply them to health promotion and education, exploring three levels of approach for influencing health behavior: the individual, interpersonal, and group or community levels. This revised edition includes information on the challenges of making health behavior theory relevant and useful in populations with varied sociodemographic and cultural backgrounds. The expanded second edition also explores how health promotion theory, research, and practice might advance in the face of increased globalization, new communication technologies, and health care reform. When the first edition of Health Behavior and Health Education was published in 1990, it was a groundbreaking collection providing an indepth analysis of a variety of theories of health behavior relevant to health education. In a single comprehensive volume, the book offers valuable insights into the factors that influence health behavior and provides guidance in designing practical intervention strategies.In this completely revised and updated second edition of Health Behavior and Health Education the contributors offer the most current information on developments in health behavior in theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, marketing, and communications, the authors offer understanding about the diverse factors affectin

From the Back Cover:

The groundbreaking first edition of Health Behavior and Health Education, published in 1990, provided a comprehensive and in depth analysis of health behavior theories relevant to health education.This completely revised second edition brings the most current information on developments in theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, markeing, and communicationg, the editors explain the new, diverse factors affecting health behavior. They analyze a variety of theories and apply them to health promotion and education, exploring three different levels in each approach: individual, interpersonal, and group or community. In addition, the updated version addresses the challenge of making theory relevant and useful in populations with varied sociodemographic and cultural backgrounds.

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