By meeting the highest needs of your company’s premium customers, says master business strategist Thomas J. Winninger, you can maximize your value and charge full price. Just follow these strategies: define the essence of your business, communicate its tangible value, benchmark your uniqueness, and anticipate the changing needs of your best customers.
By selling value—not low price—your profits will soar.
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"very insightful and practical strategies to create Maximum Value Perception."
--Harvey Mackay, author, Swim with the Sharks Without Being Eaten Alive
"Thom is one of the best corporate strategists in America today. His advice . . . will certainly take you straight to the top."
--Les Brown, author, Live Your Dreams
Enormous challenges face every business intending to compete in the New Economy. To truly succeed, businesses need to stop competing on price in order to watch their profits soar. Meeting the highest needs of a business' premium customers, according to master business strategist Thomas Winninger, is the secret.
Winninger, author of the bestselling Price Wars and former president of the National Speakers Association, encourages companies to ask, "What is my best customer really buying from me?" It's all in maximizing value that businesses have the opportunity to charge full price.
In "Full Price", businesses can learn how to put Winninger's proven strategies to work, such as:
*Define the essence of the business, the "thing" that is the company's prime advantage
*Communicate the tangible value of the product or service to get full price
*Benchmark the uniqueness based on the differences
*Anticipate the changing needs of the premium customers
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