Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing-Care Retirement Communities - Softcover

Pearce, Benjamin W.

9780801859618: Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing-Care Retirement Communities

Softcover

ISBN 10: 0801859611 ISBN 13: 9780801859618

Publisher: Johns Hopkins University Press, 1998

The American Association of Retired Persons estimates that the number of communities for seniors has doubled in the past ten years and will more than double again before the turn of the century. With estimated annual revenues of $14 billion, the industry is expected to grow dramatically―to $30 billion by the year 2000. This explosive growth has meant that new administrators and staff often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have found themselves plagued by a variety administrative and financial difficulties. Operators, developers, lenders, and staff members are attending conferences in record numbers, eager for practical answers to management challenges.

In Senior Living Communities Benjamin Pearce offers the first comprehensive guide to managing these important facilities. Drawing on years of experience running successful retirement communities, Pearce offers a wealth of sound advice and practical solutions. He discusses operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. He also offers specific details on resident relations, transportation, activities, food service, housekeeping, laundry, and maintenance. An extensive operations audit is included in an appendix.

As Americans of the baby boom generation approach their senior years, society must prepare a strategy for accommodating this burgeoning population. Senior Living Communities will prove an indispensable source of information and advice on various aspects of these rapidly growing facilities, including development, finance, investment, operations, improvement, and marketing.

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About the Author:

Benjamin W. Pearce is President and Chief Executive Officer of Potomac Homes Corporation.

Review:

A welcome text for operators, executive directors, and department heads. Pearce presents important operational issues and follows up with useful discussion of approaches to dealing with them. What staffing plan works best in the food department? What is the difference between offensive and defensive marketing? What are the challenges and risks in developing senior living communities today? Pearce makes it easy to learn and even easier to apply. Senior Living Communities is written with character and practicality and would be well worth the investment.

(Senior Living Exec)

Ben Pearce's book lives up to its billing as a complete guide for senior living communities. Any organization contemplating entering the senior living market should read this book to fully understand all the specifics and issues of delivering senior housing. Pearce's guide is readable, well organized, and filled with relevant information.

(Health Progress)

This in the trenches approach to the administration and marketing of assisted living, congregate and continuing care communities is quite valuable for both the novice administrator who is looking for guidance, as well as the experienced practitioners who will find validation in their approach. A valuable addition to the field.

(Contemporary Gerontology)

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