Imaginization:The Art of Creative Management

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9780803952997: Imaginization:The Art of Creative Management

`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters

Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.

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About the Author:

Gareth Morgan is well known for his creative contributions to management. He is the author of seven books, including Images of Organization, Creative Organization Theory, Imaginization and Riding the Waves of Change. He acts as consultant and seminar leader to numerous organizations throughout Europe and North America, and is Distinguished Research Professor at York University in Toronto. He has sat on the editorial boards of the Academy of Management, and Organization Studies; and is a Life Fellow of the International Academy of Management. Born in Wales, he now lives in Toronto with his wife, Karen and their children Evan and Heather.

Review:

Any manager who really wants to break out of a rut and inject some energy into a unit ought to read this. -- The Journal of Academic Leadership

Every corporate executive who truly wishes to understand why the world has changed and how to manage more effectively in it should read Gareth's book. It is 'must reading. -- Ian I. Mitroff, Harold Quinton Distinguished Professor of Business Policy, and Director, USC Center for Crisis Management

Imaginization is a book full of important and imaginative ideas. Practicing executives and managers should find it especially thought provoking. -- Chris Argyris, Professor, Harvard University, Graduate School of Business Administration

Imaginization shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower. -- Rosabeth Moss Kanter, Professor, Harvard Business School and author of The Change Masters

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