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The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life - Softcover

Ritzer, George

 
9780803990777: The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life
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ISBN 10: 0803990774 ISBN 13: 9780803990777
Publisher: SAGE Publications, Inc, 1995
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The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '

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About the Author:
George Ritzer is Distinguished University Professor at the University of Maryland.

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  • PublisherSAGE Publications, Inc
  • Publication date1995
  • ISBN 10 0803990774
  • ISBN 13 9780803990777
  • BindingPaperback
  • Edition number2
  • Number of pages288
  • Rating

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9780803990005: The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

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ISBN 10:  0803990006 ISBN 13:  9780803990005
Publisher: Pine Forge Pr, 1993
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  • 9780803990463: The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

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