The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

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9780805011944: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.

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Bly, Robert W.
Published by Holt Paperbacks (1990)
ISBN 10: 0805011943 ISBN 13: 9780805011944
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Robert W. Bly
Published by Holt Paperbacks (1990)
ISBN 10: 0805011943 ISBN 13: 9780805011944
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Robert W Bly
ISBN 10: 0805011943 ISBN 13: 9780805011944
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