The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

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9780805011944: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.

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Step Guide to Writing Copy That Sells by Robert W.
ISBN 10: 0805011943 ISBN 13: 9780805011944
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Bly, Robert W.
Published by Holt Paperbacks (1990)
ISBN 10: 0805011943 ISBN 13: 9780805011944
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Book Description Holt Paperbacks, 1990. Paperback. Book Condition: New. Bookseller Inventory # P110805011943

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