Power-Packed Direct Mail: How to Get More Leads and Sales by Mail - Hardcover

Bly, Robert W.

Hardcover

ISBN 10: 0805035052 ISBN 13: 9780805035056

Publisher: Henry Holt & Co, 1995

Synopsis

Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising can - and you don't need a lot of money to get started. In his new book, veteran copywriter and consultant Bob Bly tells you everything you need to produce response-getting sales letters, direct-mail packages, and campaigns.
For those new to direct mail or thinking about it for the first time, this book will answer questions, eliminate confusion, and give step-by-step instructions on how to make every direct mailing pay off. If you already use direct mail, the book will help you avoid common mistakes, create more effective mailings at lower costs, and generate more inquiries, leads, and sales.

About this edition

• Publisher: Henry Holt & Co
• Publication date: 1995
• ISBN 10: 0805035052
• ISBN 13: 9780805035056
• Binding: Hardcover
• Edition number: 1
• Number of pages: 349