This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising can - and you don't need a lot of money to get started. In his new book, veteran copywriter and consultant Bob Bly tells you everything you need to produce response-getting sales letters, direct-mail packages, and campaigns.
For those new to direct mail or thinking about it for the first time, this book will answer questions, eliminate confusion, and give step-by-step instructions on how to make every direct mailing pay off. If you already use direct mail, the book will help you avoid common mistakes, create more effective mailings at lower costs, and generate more inquiries, leads, and sales.
"synopsis" may belong to another edition of this title.
Book Description Henry Holt & Co, 1995. Condition: New. book. Seller Inventory # M0805035052
Book Description Henry Holt & Co, 1995. Hardcover. Condition: New. Seller Inventory # DADAX0805035052
Book Description Henry Holt & Co, 1995. Hardcover. Condition: New. Never used!. Seller Inventory # P110805035052