From Roman Holiday to Quadrophenia, the Vespa scooter has long been a symbol of youthful independence as well as one of the most recognizable pop culture icons of the 20th century. Immortalized as a design classic, the ever-growing ranks of Vespa dealers and scooter clubs worldwide attest to its enduring popularity at the street level. For the first time, the complete history of this chic mode of transport is celebrated in Vespa: Style in Motion. Fully authorized by and drawn from the archives of its manufacturer, Piaggio, this mighty volume tells the Vespa's story from its birth, right after World War II, to the brand new Granturismo model. Vespa is filled with hundreds of film stills, advertisements, and period photographs, offering a visual homage for any fan of Italian flair. Specifications and diagrams of all 41 scooter models, plus in-depth profiles of 15 classic Vespas, provide a detailed reference for true aficionados. Always in vogue, the Vespa remains the ride of choice for hipsters and internationalists everywhere. This, for them, is the last word.
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Piaggio, founded in 1884 in Pontedera, Italy, is one of the world's leading manufacturers of motorized two-wheeled vehicles. With the debut of its Vespa in 1945, Piaggio created the vehicle that is practically synonymous with the word "scooter."From Publishers Weekly:
Stylishly designed with eye-catching page layouts and beautiful images, this history of the "the wasp" will delight any Vespa aficionado. The late Roberto Segoni, professor of industrial design at Florence University, sets the production in line with an introduction that celebrates Italy’s post-WWII design history and situates the Vespa alongside such achievements at the Olivetti typewriter and the Arco lamp. The rest of the book traces the evolution of the motorbike’s signature C-shaped seat, its engine and its worldwide popularity, providing a detailed catalog of Vespas from the first 1946 model to the present. (The book also includes four short essays on Vespas, one of them by New Yorker correspondent Bill Buford.) Early black and white factory photos, flashy color ads and stills from films and commercials break up the text and turn this book into fun coffee-table history. Now that Vespas can be legally imported into the U.S., the number of American Vespa fans is growing, and this volume is clearly formulated to charm them. 1,000+ illustrations.
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