The Hothouse Effect examines the dynamics of several such communities, or "creative hothouses," and identifies the factors that drove their unusual creative fervor. Case studies of contemporary businesses, plus interviews with executives, illustrate clearly how the nurturing of creative drive can lead directly to more innovative products, revolutionized processes, and dramatic improvements in results.
This valuable book also offers practical tools for assessing creativity in any organization, then implementing the results of the assessment toward building the creative hothouse effect that will drive innovation, productivity, and results well into the future.
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Barton Kunstler (Wellesley, MA) is a professor and program director at the Lesley University School of Management. He writes A Futurist View , a biweekly column for Metrowest Daily News.
Business to Business (Atlanta): "Highly literate and entertaining."
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780814407691. Seller Inventory # 8657589
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