Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants - Softcover

Taylor, Mrs. Don; Archer, Jeanne Smalling

Softcover

ISBN 10: 0814479162 ISBN 13: 9780814479162

Publisher: Amacom Books, 1996

Synopsis

No matter how large the shadow of the mass merchandisers may loom, this book shows small business owners how to turn their knowledge into market share, using a potent arsenal of strategies, tips, and advice to combat price-cutting, regain customer focus, and identify and seize profitable niches.

About this title

Book Description:

"What can you do to keep your business afloat -- and thriving -- when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You’ll learn how to:

* Attract customers, and win their loyalty through exceptional value, in contrast to the big guys’ ""low, low prices.""

* Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could.

* Convert more sales opportunities by tailoring your approach to specific customer types.

* Manage your cash flow, and analyze crucial data to quickly improve your business’s productivity, efficiency, and financial strength.

The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles -- some brand new, others fully updated since the original edition -- of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations.

You probably can’t work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help."

About the Author:

Don Taylor is a business survival and fast-growth specialist, and the President and CEO of Data Staar Communications, a Texas-based business information company. Jeanne Smalling Archer is an award-winning writer and internationally known speaker with more than 25 years of experience in marketing and public relations. Both authors hail from Texas: Mr. Taylor lives in Canyon; Ms. Archer in Amarillo.

About this edition

• Publisher: Amacom Books
• Publication date: 1996
• ISBN 10: 0814479162
• ISBN 13: 9780814479162
• Binding: Paperback
• Edition number: 1
• Number of pages: 256