Fundraising and Friend-Raising on the Web - Softcover

Blanchard, Laura; Corson-Finnerty, Adam

Softcover

ISBN 10: 083890727X ISBN 13: 9780838907276

Publisher: ALA Editions, 1998

Synopsis

Since successful library fundraising has always been about outreach, what better way to reach out than through the information superhighway. That's what Adam Corson-Finnerty and Laura Blanchard, innovators at the University of Pennsylvania, had in mind when they developed this guide to wired fundraising. The CD-ROM (Windows and Macintosh OS) companion takes development officers from libraries of all types through the technological terrain of online fundraising. Using in-depth examples, "Library Fundraising and Friend-Raising on the Web" demonstrates the ways a library can use the Internet to communicate its goals and accomplishments to both the community and prospective donors. In an easy-to-follow format, it offers readers the simple secret of adapting their tried-and-true donor recognition and special exhibits to a Web environment. They also provide tips on the fundamentals of e-commerce, which is taking off in the commercial world and promises a potential boon for attracting small contributions that are sure to add up. "Library Fundraising and Friend-Raising on the Web" also includes a rundown on learning HTML basics as well as the best resources for learning more.

About this title

From Library Journal:

If libraries are to stay in the forefront of fundraising, this book is a must for both management and trustees. Although current library fundraising methods are not primarily focused on the Internet, it won't be long before it will become de rigueur. The authors work in the development office at the University of Pennsylvania Library, and this book discusses their current practices using the web. What is it like to raise funds on the web? Why do you want to do fundraising on the Internet? How do you recognize donors in cyberspace? Who contributes? How are the transactions made? How will you develop your web site? Should you create a web-enabled CD-ROM? These and other questions are addressed, with examples presented to illustrate the point. Also included is an interactive CD-ROM that contains not only chapters from the book but also immediate links to sites discussed in the text. Excellent examples of nonprofit sites have been updated, and those updates are available on the Internet (as will future updates) to the book purchaser. Strategies for fundraising in all nonprofits will have to change in the next few years as more and more people purchase goods and services through the Internet. Libraries will be left behind unless serious planning begins now. The old adage, "You have to spend money to make money" is true of this book?your investment will be recouped. Recommended for medium and large libraries of all types.?Marie Brunei, Huntington Memorial Lib., Oneonta, NY
Copyright 1999 Reed Business Information, Inc.

From Booklist:

Corson-Finnerty and Blanchard, of the University of Pennsylvania libraries development staff, advise on using the World Wide Web to expand a development program that should serve excellently any nonprofit organizations, not just libraries. In addition to detailed advice on developing and using a Web site, they offer a case study of their institution's production of a CD-ROM version of its Web site for those lacking online access to it. Indeed, a CD-ROM containing examples of Web sites discussed, which can function as a gateway to those sites online, comes with the book. Appendixes list some of the sites Corson-Finnerty and Blanchard consider cool and online sites for helping new users get started at creating and mounting a Web site. Edward Swanson

About this edition

• Publisher: ALA Editions
• Publication date: 1998
• ISBN 10: 083890727X
• ISBN 13: 9780838907276
• Binding: Paperback
• Number of pages: 122