Items related to Magazine Publishing

Magazine Publishing - Softcover

Johnson, Sammye; Prijatel, Patricia

 
9780844233567: Magazine Publishing
Softcover
ISBN 10: 0844233560 ISBN 13: 9780844233567
Publisher: Ntc Pub Group, 1999
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Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the creativity of the field. Sections introduce the field and give a historical and social context, look at planning and organizing a magazine, and explore editorial, design, production, legal, and ethical issues. The authors are affiliated with Trinity University and Drake University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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  • PublisherNtc Pub Group
  • Publication date1999
  • ISBN 10 0844233560
  • ISBN 13 9780844233567
  • BindingPaperback
  • Number of pages360

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