Jocks & Nerds : Men's Style in the Twentieth Century - Hardcover

Richard Martin; Harold Koda

Hardcover

ISBN 10: 0847810453 ISBN 13: 9780847810451

Publisher: Rizzoli International Publications, 1989

Synopsis

Offers a visual history of the way men have dressed in the twentieth century, tracing twelve social roles that have formed fashion and fashion leaders and profiling numerous trendsetters

About this title

From Publishers Weekly:

Jocks and Nerds are just two of the 12 "male identities" Martin and Koda ( Fashion and Surrealism ) identify as this century's "persistent style modes"; the others: Worker, Rebel, Cowboy, Military Man, Hunter, Joe College, Sportsman, Businessman, Man About Town, Dandy. Illustrated with fashion shots from GQ , Esquire , L'Uomo Vogue and other magazines, the book also includes movie and publicity stills and candid photographs of the famous wearing their emblematic clothing--Eisenhower's jacket, Mark Spitz's red-white-and-blue swimsuit, Bogart's trenchcoat, Brando's T-shirt. There is plenty of frightful writing, for example, this description of cowboy dress: "His spurs, essential for moving a recalcitrant horse, give him armadillo-like invulnerability." Other passages, however, buoy up otherwise tiresome lectures: "Today's rolled chinos and blue jeans with the cuffs turned up still suggest the minor rebellion in protected circumstances associated with college life."
Copyright 1989 Reed Business Information, Inc.

About this edition

• Publisher: Rizzoli International Publications
• Publication date: 1989
• ISBN 10: 0847810453
• ISBN 13: 9780847810451
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224