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Hospitality Sales & Marketing - Softcover

 
9780866121750: Hospitality Sales & Marketing
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The third edition of Hospitality Sales And Marketing includes new material on a number of topics: partnership marketing and strategic alliances, branding, the extended-stay market, Internet, fax, CD-Rom use, database marketing, assigning account responsibility, catering promotions, and timesharing, to name a few. It also contains many features to help students. Each chapter begins with an outline and competencies and ends with review questions, a glossary of key terms, a list of relevant Internet sites, and a review quiz.

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  • PublisherAmer Hotel & Motel Assn
  • Publication date1998
  • ISBN 10 0866121757
  • ISBN 13 9780866121750
  • BindingPaperback
  • Number of pages450

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Other Popular Editions of the Same Title

9780866124447: Hospitality Sales and Marketing

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Abbey, James R.
Published by Amer Hotel & Motel Assn (1998)
ISBN 10: 0866121757 ISBN 13: 9780866121750
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Abbey, James R.
Published by Amer Hotel & Motel Assn (1998)
ISBN 10: 0866121757 ISBN 13: 9780866121750
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