Furniture Marketing: From Product Development to Distribution - Softcover

Bennington, Richard R.

Softcover

ISBN 10: 0870054910 ISBN 13: 9780870054914

Publisher: Fairchild Books, 1984

Synopsis

Furniture Marketing, 2nd Edition, contains an overview of how residential furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture products, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. The second edition includes a chapter on contract furniture. This book can serve as a helpful reference for students as well as the beginning and experienced employees of manufacturers, retailers, and wholesalers.

About this title

About the Author:

Richard Bennington is a professor in the School of Business at High Point University where he teaches furniture marketing, retailing, and marketing, among other courses. He is Financial Vice President of the International Furnishings and Design Association, a member of the Awards Committee in the American Society of Furniture Designers, and on the Board of Directors at the Furniture Design Center and Bienenstock Furniture Library. In 2000, he served as a US Furniture Industry Representative and Product Judge at the International Furniture and Woodworking Machinery Fair in Shenzen, China. He has had his writing published in the North American Handbook of Home Furnishings and in Western Retailer.

About this edition

• Publisher: Fairchild Books
• Publication date: 1984
• ISBN 10: 0870054910
• ISBN 13: 9780870054914
• Binding: Paperback
• Number of pages: 310