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Handbook of institutional advancement: [a practical guide to college and university relations, fund raising, alumni relations, government relations, ... (The Jossey-Bass series in higher education) - Hardcover
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From the Back Cover:
"Considered the reference on advancement... more than eighty percent of the material in this edition is new, including seventeen new chapters." --CASE CurrentsIn fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
From the Inside Flap:
In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
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- PublisherJossey-Bass Publishers
- Publication date1977
- ISBN 10 0875893139
- ISBN 13 9780875893136
- BindingHardcover
- Edition number2
- Number of pages577
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Handbook of Institutional Advancement
Published by
Wiley & Sons, Incorporated, John
(1977)
ISBN 10: 0875893139
ISBN 13: 9780875893136
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Book Description Condition: Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP105264576
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