Brand Apart - Softcover

Joe Duffy

Softcover

ISBN 10: 0929837258 ISBN 13: 9780929837253

Publisher: One Club Publishing, 2005

Synopsis

Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain 'cool-factor.' But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design.

A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.

Gorgeously designed by Duffy and Partners and featuring full-color images throughout, this book is for students, creatives, designers and anyone who appreciates advertising and design.

About this title

About the Author:

Joe Duffy is founder of Duffy & Partners in Minneapolis, MN. Considered at the forefront of design, his clients include BMW, Coca-Cola, Sony, Starbucks, the Islands of the Bahamas, Minute Maid and many others.

About this edition

• Publisher: One Club Publishing
• Publication date: 2005
• ISBN 10: 0929837258
• ISBN 13: 9780929837253
• Binding: Paperback
• Number of pages: 200