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Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Softcover

Sackheim, Maxwell; Buchanan, Jerry; Reecher, David A.

 
9780930668112: Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications
Softcover
ISBN 10: 0930668111 ISBN 13: 9780930668112
Publisher: Towers Club, 1996
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Maxwell Sackheim's Billion Dollar Marketing (1996) This book is in excellent condition! A great read for the serious business man/marketer. Buy with confidence and enjoy! Thank you!

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The price tag is high for a standard-sized 8x11 paperback, but this covers the evolution of an ad executive and the basic concepts which revolutionized direct response and which can still be applied to any size business venture. Samples of successful ad campaigns are accompanied by specific insights into why the ad proved successful. -- Midwest Book Review

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  • PublisherTowers Club
  • Publication date1996
  • ISBN 10 0930668111
  • ISBN 13 9780930668112
  • BindingPaperback
  • Number of pages225

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