The Campaign Manual, 7th ed. A Definitive Study of the Modern Political Campaign Process - Softcover

S. J. Guzzetta

9780942805109: The Campaign Manual, 7th ed. A Definitive Study of the Modern Political Campaign Process

Softcover

ISBN 10: 0942805100 ISBN 13: 9780942805109

Publisher: Political Publications, 2006

Since 1981 this manual has become the "bible" of the campaign industry. It has sold over 30,000 copies throughout the U.S. and in over 40 countries overseas. A must read for anyone involved in, or learning about, the campaign process. President George W. Bush bought 5 copies for his staff when he first ran for public office.

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From the Publisher:

Your first steps toward planning, organizing, and managing a successful campaign. The bible of the campaign industry for over 20 years.

From the Author:

My goal was to develop a book that would be used by candidates who needed basic guidance in the fundamentals of managing well organized and effective political campaigns. I have shown the concepts, methods, and techniques that are a part of the foundation of political campaigning and that would be of value and interest to not only candidates, but to individuals with a general knowledge and interest in the political campaign process.

Many professors have made the manual a standard in their political science classes. Many of my fellow Political Campaign Consultants use the manual as it was originally intended, i.e. to train campaign staff on "how to" operate a successful political campaign.

In this revised and updated 6th Edition, I have updated relevant data in all areas of campaign management in the Millenium including elaborating on job descriptions, computerizing the campaign, campaign management software, the use of the Internet, and the campaigning process in general. I have spent more time discussing the variables in campaigning situations. You will also find new material about the changes that have occurred as a result of new technology developed since earlier editions and we have invested much time and energy into making the reference aspects of the manual user friendly.

The Campaign Manual is applicable to the democratic process in the international arena. It can be used with cultural adaptations, in the promotion of the democratic political and electoral process in emerging societies. It is being used in 33 countries throughout the world.

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