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A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time and establishes a plan to meet those goals. This book discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation.
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- PublisherUnknown
- Publication date2002
- ISBN 10 0971253447
- ISBN 13 9780971253445
- BindingPaperback
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PLAN IT: A DOWN-TO-EARTH GUIDE T
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.3. Seller Inventory # Q-0971253447
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