Brand Building For Profit - Softcover

Frances Harder

Softcover

ISBN 10: 0972776338 ISBN 13: 9780972776332

Publisher: Harder Publications, 2005

Brand Building for Profit examines the various steps a new company should take to begin this important brand building process. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities, and should be the goal of all new apparel manufacturers. Additionally, creating a recognizable brand will also allow the manufacturer to demand a higher profit margin for their product because it has customer recognition. Branded goods can demand higher prices because consumers perceive them as having added value over non-branded goods. This happens even though the quality, fit and styling of the company's garment may be no better that that of their non-branded competitors. Brand Building for Profit will help you understand the different stages of creating a strong image for your brand, as well as reveal the many possible opportunities that are available to help create a valuable brand in today's global marketplace.

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About the Author:

An industry expert and educator has published a series of books dealing with starting a fashion business. Fashion for Profit, Costing for Profit, Brand Building for Profit and Forms for Profit are industry focused texts used both by new companies and for further education programs. She was the Founder/President of the FBI (Fashion Business Incorporated) 1999- 2017. Educational 501c3, which provided vital business development and certified job retraining programs to the US apparel industry. Through her many international presentations and consultations, she was asked to serve as a United Nations consultant for small businesses producing Alpaca products in Peru and Cashmere products in Nepal. Consults and speaks internationally on product development, branding, merchandising, production and entering the US market. Her past design experience includes two lines for Priscilla Priestley that sold on Home Shopping, designing active sportwear for the Sultan of Brunei and having her name under license in Japan for a higher end contemporary line. Currently she also serves as an industry expert in industry related legal disputes. Adjunct professor Cal Poly Pomona and taught full time at Otis College of Art & Design, as well FIDM, LA Trade Tech among others. She served as a member of the Southern California District Export Council (SCDEC).

Review:

I came across this book just doing some research and found it to be very valuable. I would refer this book to anyone who is looking to get into the fashion industry. --BWceo

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