Writing and Developing Your College Textbook: A Comprehensive Guide to Textbook Authorship and Higher Education Publishing, Second Edition - Softcover

Mary Ellen Lepionka

Softcover

ISBN 10: 097281647X ISBN 13: 9780972816472

Publisher: Atlantic Path Publishing, 2008

Synopsis

This is a revised and expanded edition of a popular professional guide for academic authors and editors on textbook writing and higher education publishing. The new edition contains two new chapters on recent industry developments in the Information Age and the uses of learning objectives in textbook package development. New topics include pricing solutions, market segmentation in scholarly publishing, academic self-publishing, digitization, open access, wiki-textbooks, and author-editor/ author-publisher relations. The second edition features many new examples, practical tools, and links to resources for academic authors.

About this title

From the Publisher:

With working wisdom and a wealth of concrete examples, Lepionka's book explains how to achieve both pedagogical and commercial success as a textbook author and as an expository writer in general.

From the Author:

My principal goal in writing this book is to empower authors to undertake textbook development on their own to enhance their chances of success. Writing and crafting a textbook and attending to other authoring tasks is a time-consuming, complex-some would say monumental-project, even harrowing at times. Publishers may contribute little to this process beyond assigning advances. Even large houses seldom employ more than a dozen staff development editors, who tend to be reserved for signings with the highest projections of sales. At the same time, outsourced development projects may lack commitment or quality control. As the textbook author, you are your best bet.

You are an expert in your field, but you are not an expert in textbook publishing, which is equally multifaceted, layered, and nuanced. Thus, you need the publisher and the publisher's agents, or else the publishing agents' knowledge and skills. This book aims to share with you the knowledge and skills of the higher education development editor that you can use to your advantage as an academic author and textbook writer. Welcome to my world.

About this edition

• Publisher: Atlantic Path Publishing
• Publication date: 2008
• ISBN 10: 097281647X
• ISBN 13: 9780972816472
• Binding: Paperback
• Edition number: 2
• Number of pages: 320