Opportunity Analysis - Softcover

Izard, Mary Beth

Softcover

ISBN 10: 0972874844 ISBN 13: 9780972874847

Publisher: Acheve Consulting Inc., 2013

Synopsis

Opportunity Analysis: Business Ideas, Identification and Evaluation is written for those who:  Are exploring the idea of starting a business.  Want to start a business but have no idea of which one to start.  Have an idea for a business but are unsure about it.  Have a specific idea but want to investigate its viability. This guide takes the reader through a 4-step process to identify and evaluate business ideas, culminating with an idea that fits the reader's skills, talents, and goals and the marketplace. For this idea, they conduct research to obtain market feedback and gauge potential customer response. Readers learn from other entrepreneurs and how they identified their business ideas and launched their businesses.

About this title

About the Author:

Mary Beth Izard is an entrepreneur, author, consultant, and professor emeritus in the field of entrepreneurship. Mary Beth has over 30 years of experience working with early-stage entrepreneurs to launch and grow businesses and developing programs for both local and national audiences  IF YOU ARE PURCHASING OPPORTUNITY ANALYSIS FOR USE IN A COLLEGE COURSE, BE SURE TO PURCHASE THE MOST RECENT, 2013 EDITION,  ISBN: 978-0972874847

About this edition

• Publisher: Acheve Consulting Inc.
• Publication date: 2013
• ISBN 10: 0972874844
• ISBN 13: 9780972874847
• Binding: Paperback
• Edition number: 2
• Number of pages: 252