Do-It-Yourself Publicity: For Those Too Cheap or Too Broke to Hire a Publicist - Softcover

Phyllis Caddell

9780977074518: Do-It-Yourself Publicity: For Those Too Cheap or Too Broke to Hire a Publicist

Softcover

ISBN 10: 097707451X ISBN 13: 9780977074518

Publisher: Lithobit, 2006

A current PR book at "The College of Aspiring Artists," the how-to book is designed to provide the fundamentals of public relations and publicity in order to effectively launch a publicity and/or media relations campaign. It will explain and help the reader understand the dynamics of structuring a biography and press release, to pitching and understanding the media, and will reveal the frustration, joy and understanding of being or becoming a Do-It-Yourself publicist.

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About the Author:

Phyllis Caddell-M is the owner and CEO of Pc Public Relations & Management. For over 18 years she has represented Stellar, Grammy and American Music-award-winning artists who have appeared on The Oprah Winfrey Show to CNN. She distributes the Do-It-Yourself Publicity newsletter, conducts publicity workshops, and speaks throughout the U.S. Her book Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke to Hire A Publicist is currently the PR text at TCAA (The College Of Aspiring Artists). She resides in a suburb of Los Angeles with her husband Zenon Christopher M.

CHAPTER 1 GETTING NOTICED

Picture this. You’re standing in the middle of a mall and you start to sing obnoxiously loud for at least fifteen minutes. You cause a scene and are led away by mall security. You are definitely noticed but what is your purpose? Are you trying to promote your new CD? Get a record deal? Or go to jail? Publicity is the art of getting noticed. Getting noticed, by the right audience or public at the right time. It is a process that requires specific planning, detailing, and excellent follow-up skills.

A more subtle and professional approach to getting noticed is to open your mouth and let people know who you are, what you have to offer, and especially how they will benefit. I’ve always found networking to be key in spreading the word. Conferences, seminars and mixers are the best platforms, but you must come prepared. Always have a business card and a thirty-second pitch to sell yourself to anyone who may ask, "So what do you do?" If you are prepared in advance you’re guaranteed to make a lasting impression. Be sure to keep your friends and family abreast of your goals. If you’re looking for exposure let it be known. If you’re having an art show or performance make sure they spread the word. You can always count on people talking. Eventually someone you may have told, about your product or service, will tell the right person and voila! You’re on your way. You get a phone call from someone inquiring about your services. Don’t be afraid. This is it! This is the opportunity to use your thirty-second sell. Sell yourself to the caller. Make them comfortable, get them to open up and most of all get them to say yes, at least to a meeting.

Positioning, selling yourself or getting noticed is a full-time commitment that brings major results if done correctly. The drawbacks? There are none unless you don’t try. The benefits are plenty. But if you don’t tell the world what you have to offer, at least your friends and family to start, no one else will.

Remember the saying "nothing from nothing leaves nothing?" Well, take heed because while you’re sitting at home wondering how you will launch your publicity campaign, there are thousands of assertive people pushing you further down the ladder of success.

This book is an ingredient to becoming a successful "DIY" publicist. Now get going and make me proud!

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