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A step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge. It encompasses data prepatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement and knowledge dissemination. It is a hands-on, all inclusive guide to combining dissimilar sources of marketing data into a seamless informational reservoir.
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About the Author:
Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/
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- PublisherErudite Systems LLC
- Publication date2010
- ISBN 10 0981569021
- ISBN 13 9780981569024
- BindingHardcover
- Number of pages500
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Marketing Database Analytics
Published by
Erudite Systems LLC
(2010)
ISBN 10: 0981569021
ISBN 13: 9780981569024
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Hardcover
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-0981569021-6
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