Fame 101 - Powerful Personal Branding & Publicity - Softcover

Jay Jessup; Maggie Jessup

Softcover

ISBN 10: 0981988830 ISBN 13: 9780981988832

Publisher: Sutton Hart Press, 2010

Synopsis

Fame is America's most powerful force and anyone can harness it with compelling personal branding. Fame 101 is the playbook for remarkable professional success. The rewards are wealth, power, access, recognition, and other tools for an extraordinary life.Every profession has its super successful celebrities and Fame 101 shows the reader exactly how to become one of them. These are the lawyers who attract high-value clients, doctors who are high visibility media magnets, winning candidates, startup gurus, high-trajectory actors, best selling authors, and others in newly celebrified fields.Meet cooks who brand themselves into celebrity chef'dom with television shows and big book deals, political unknowns who explode onto the national stage, authors who brand a path from the kitchen table to best seller lists and movie deals, and other everyday people who join society's elite.Personal branding pioneers Jay Jessup and Maggie Jessup take the reader backstage through Fame's history from the early Hollywood star-making machine through to today's Internet celebrities. They demonstrate that the successes of JFK, Mother Theresa, Martha Stewart, President Obama, Rachel Ray, and the leading voice of every profession are all created with the very same strategy - the Fame Formula.Fame 101 is a comprehensive guide to creating a very visible powerful personal brand with messaging, image, presence, book deals, strategic websites, social media, speaking engagements, articles, publicity, and other platform elements used by the power elite.It is empowering to walk into a room full of strangers where everyone already knows who you are and they are excited about meeting you. Professional fame gives you that; in every room - every time. Fame separates you from the crowd - you become a celebrity in your field; it lets you live and work in a place of power.Fame 101 is the ultimate guide to personal branding, publicity, professional celebrity, and the other components of Fame for anyone wanting to increase their visibility, capture the power of a compelling personal brand, and monetize the results.

About this title

About the Author:

Jay Jessup creates, develops & manages powerful personal brands.

Welcome to Jay's world: elite professionals, best selling authors, celebrity scientists, high trajectory actors, entrepreneurial royals, leaders of great causes, rock star politicians, startup gurus, breakout bands, very visible artists, and other remarkable people who harness the power of a compelling personal brand.

He creates and manages Alpha Celebrities in every field with a radical mix of publicity, personal brand strategy, and Brand-You marketing. Jay's study of publicity and branding secrets of 100 notables including Martha Stewart, Mother Theresa, Pablo Picasso, the Olsen twins, the Kennedy family, Billy Graham, John Grisham, and others led to his Fame Formula which catapults his clients to the top one percent of their professions.

Jay Jessup co-founded Platform Strategy, a boutique publicity and branding firm in 2002. He leads a team of publicists, social media gurus, web technology experts, graphic artists, publishing pros, content writers, media & speech trainers, and experienced marketing people.

Jay focuses these resources, coupled with high impact publicity techniques, on exceptional peole who want to join the elite professionals that enjoy visibility, credibility, immense earning power, and other benefits that a recognized personal brand delivers.

As a prominent figure in the personal brand strategy field, Jay travels across the United States working with remarkable people and companies seeking a path to industry leadership. He speaks regularly at professional conferences, events, and universities.

Prior to founding Platform Strategy, Jay was a rainmaker for several global professional services firms where he worked with industry leaders in the technology, publishing, communications, and entertainment industries.

Review:

Lessons in branding from the rich and famous. --ABC News

It's about the "It" factor. --KATU AM Northwest

Unlocks your star power. --Ottawa Metro News --Ottawa Metro News

It's about the "It" factor. --KATU AM Northwest

Unlocks your star power. --Ottawa Metro News

About this edition

• Publisher: Sutton Hart Press
• Publication date: 2010
• ISBN 10: 0981988830
• ISBN 13: 9780981988832
• Binding: Perfect Paperback
• Edition number: 1
• Number of pages: 220